RESULTS
The branding conveys a modern, scientifically inspired, and minimalist aesthetic that resonates with the target audience and clearly communicates the brand values. Implemented elements include the logo and graphic components, packaging design, and product line visualization. AI tools were used to create lifestyle and product images.
The branding conveys a modern, scientifically inspired, and minimalist aesthetic that resonates with the target audience and clearly communicates the brand values. Implemented elements include the logo and graphic components, packaging design, and product line visualization. AI tools were used to create lifestyle and product images.
PROCESS
At the outset, I analysed current brands in men’s grooming and lifestyle, with a particular focus on D2C models and subscription systems, to understand the target audience and visual trends. The core audience consists of men aged 20–35 living in large and medium-sized cities, who work as IT professionals, creatives, students, freelancers, or entrepreneurs, and who value high-quality interfaces and minimalist design.
The visual concept is based on colored molecule graphics, with each color representing a different product line. These elements were designed in a clean, technological style, inspired by digital interfaces, UI design, and app aesthetics. All headlines, copy, and content for the communication materials were created by me.
At the outset, I analysed current brands in men’s grooming and lifestyle, with a particular focus on D2C models and subscription systems, to understand the target audience and visual trends. The core audience consists of men aged 20–35 living in large and medium-sized cities, who work as IT professionals, creatives, students, freelancers, or entrepreneurs, and who value high-quality interfaces and minimalist design.
The visual concept is based on colored molecule graphics, with each color representing a different product line. These elements were designed in a clean, technological style, inspired by digital interfaces, UI design, and app aesthetics. All headlines, copy, and content for the communication materials were created by me.
Branding for a Modern Men’s Grooming Brand
TASK
As part of a self-initiated project, I developed branding for the men’s grooming brand FWD to deliberately enhance my design and branding skills. The brand focuses on results, style, and simplicity, deliberately avoiding outdated macho clichés.
As part of a self-initiated project, I developed branding for the men’s grooming brand FWD to deliberately enhance my design and branding skills. The brand focuses on results, style, and simplicity, deliberately avoiding outdated macho clichés.
PROJECT
